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	<title>Comments on: Making things unknown.</title>
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	<description>The Evolution of a Digital Thread.</description>
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		<title>By: Ken Yale</title>
		<link>http://threads.moss-pultz.com/2009/02/05/making-things-unknown/comment-page-1/#comment-36</link>
		<dc:creator>Ken Yale</dc:creator>
		<pubDate>Fri, 27 Mar 2009 08:16:03 +0000</pubDate>
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		<description>I had a moment of shock:  I found myself recoiling at the very idea of setting my computer down on my stove.

Why was this so disturbing?  To explore this idea, I ran a thought experiment of everyday objects in unusual places.

Starting with the original idea: a laptop in a pot of chili.  There&#039;s a chilling idea!  This borrows heavily from the iconic Gilroy, CA radio station KFAT with their radio melting in a fry pan logo.  (Slogans included &quot;high cholesterol country radio&quot;, &quot;eat more garlic&quot;, and &quot;who stole my screwdriver&quot;).

I realized it came from the cognitive dissonance of hard/soft, ephemeral/permanent, and inappropriate placement of everyday objects.  This plays out in other ways:  a guitar in the washing machine, a washing machine on the bed, or a TV in the front hall.

The roads on a river topic play well into the common domestic brain game of lying on the floor and imagining the ceiling as the floor:  how clean it is, you have to step over door thresholds, doorknobs are too high, lights stick out of the floor.

The SF bay area is a good place to imagine roads on water:  there used to be a thriving ferry industry here.</description>
		<content:encoded><![CDATA[<p>I had a moment of shock:  I found myself recoiling at the very idea of setting my computer down on my stove.</p>
<p>Why was this so disturbing?  To explore this idea, I ran a thought experiment of everyday objects in unusual places.</p>
<p>Starting with the original idea: a laptop in a pot of chili.  There&#8217;s a chilling idea!  This borrows heavily from the iconic Gilroy, CA radio station KFAT with their radio melting in a fry pan logo.  (Slogans included &#8220;high cholesterol country radio&#8221;, &#8220;eat more garlic&#8221;, and &#8220;who stole my screwdriver&#8221;).</p>
<p>I realized it came from the cognitive dissonance of hard/soft, ephemeral/permanent, and inappropriate placement of everyday objects.  This plays out in other ways:  a guitar in the washing machine, a washing machine on the bed, or a TV in the front hall.</p>
<p>The roads on a river topic play well into the common domestic brain game of lying on the floor and imagining the ceiling as the floor:  how clean it is, you have to step over door thresholds, doorknobs are too high, lights stick out of the floor.</p>
<p>The SF bay area is a good place to imagine roads on water:  there used to be a thriving ferry industry here.</p>
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